BRIA Research Report

 Essay about BRIA Research Report

de montfort university

metropolis univeRsity of hong kong

Or perhaps

BA (Hons) Business Supervision and Managing

Cohort: January 2014

Component Title: Business Research Problems and Examination

(Module code: BAMG2104)

Job Title: Analysis Report: A Study of Factors Influencing Men's Consumer Behavior in Men Skin Care

Marketplace in Hong Kong

Name of Instructor: Dr . Michael Ng

Name of Student: CHOW Fung Kuen Heidi (DMU No . P13014125)

EISENBAHN Hiu Cheong (DMU No . P13014281)

LI Sing Hung Saying (DMU No . P13014278)

WONG Wai Lam (DMU No . P13014415)

Group No .: 4

Time of Submitting: April 1, 2014

Research Project Title

Research of Factors Impacting on Men's Buyer Behavior in Men Skincare Market in Hong Kong

Executive Summary

The objective of this research is to help your skin care product firm to found out about the consumer patterns of guys in males skincare industry. We attempted to found out number of mattes that affecting and influencing all their decision making once purchase products. With the analysis result firm may choose the appropriate ways of achieve the best goal to satisfy the buyer needs and wants.

The targeted group is the male who domiciled in Hk of age group between 15-45 years old, and that we adopted the questionnaires method and have effectively collected a lot more than 100 responses and offered us with reliable info for inspecting.

The research found out that there are 59% of guys were applying skincare product in the course of the investigation, and their significant age group is definitely aged 25-34. The reasons for them to use skincare product had been the concerns of their particular personal cleanliness, then comply with by build up self self-confident and anit- aging; it truly is worth to indicate that the analysis result demonstrated that the band of aged 34-45 has the maximum concern of anit-aging among all age ranges.

When come to the effect matters that affecting their particular purchase behavior, it seems that the quality of the product by itself is the major concern in contrary to the least concern may be the product packaging. The investigation also demonstrated that guys customers are making their own decision when making buy; however , the proportion of spouse impacting on was simply slightly to it.

The study results as well shown the spending plus the way earning their obtain. It seems that males with substantial income is going to lead to substantial consumption about skin care item, and they want to go to health and beauty store when getting skin care products. And they will mostly do it themselves of course, if someone is making the purchase for them is mostly mainly because they thought they deficiency of knowledge to skin care product.

The research on its own should have efficiently answered the questions that individuals were searching for, which should present valuable evaluation and realization for the stakeholder who also concern upon men's skincare market.

TABLE OF CONTENT

PART 1: TASK INTRODUCTION…………………………. ……………... 4

1 ) 1 Backdrop ……………………………………………………………………….. four

1 . 2 Problem affirmation ……………………………....................................................... four

CHAPTER two: RESEARCH OBJECTIVES AND STUDY QUESTIONS ….... 5

PART 3: ESSENTIAL LITERATURE ASSESSMENT …………………………….... 6th

3. one particular Literature Assessment

6

3. 2 Conceptual framework and Hypothesis

six

CHAPTER four: RESEARCH METHOD ……………………………………. almost 8

4. you Descriptors of Research Style

8

four. 2 Goal population

almost eight

4. a few Sampling technique

8

some. 4 Info collection technique

9

four. 5 Info analysis approach

9

SECTION 5: INFO FINDINGS & ANALYSIS EFFECTS ……………………. … 10

PART 6: SUMMARY ………………………………………………………... 19

7. 1 Conclusion

nineteen

7. 2 Recommendation

nineteen

7. several Limitation

twenty

REFERENCES ……………………………………………………………………….... 21

APPENDIX A……………………………………………………………………. ……... 22

APPENDIX B……………………………………………………………………. ……... 26

SECTION 1: JOB INTRODUCTION

1 ) 1 Background

In...

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Antoinette A

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Cole, L. (2008), " Guy grooming grows up', ICIS chemical business”, vol. 273, no . 18, pp. 36-37.

Dalgic, T. (2006), Guide of online marketing: principles and practice: Haworth Series in

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Kotler, P. (2000), Marketing Administration, (10 male impotence. ), Prentice Hall, pp 505

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Prakash, P. 3rd there�s r. & Vinith, K. D. (2007), Customer Markets & Marketing: A report on Obtain

Pattern of Cosmetics among Consumers in Kerala, pp 581-595

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Sturrock, F & Pioch, E (1998), " Making himself attractive: the growing usage of

grooming products”

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http://www.articlesnatch.com/Article/Skin-Care-For-Men/16573#ixzz010Vf7bv8 accessed 2014-02-22

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